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California, USA


Perched high on Pritchard Hill, BRAND Napa has leveraged expertise from some of the Valley’s greatest winemaking, farming, and business minds to produce a selection of lush, layered Cabernets and fresh Italian-inspired white wines.

In 2019, Christine O’Sullivan and Jim Bean made a big leap: They left executive positions at Apple, purchased the BRAND estate, and showed their intense ambition and management prowess by immediately bringing on a talented team of experts.

To begin, they retained the services of Philippe Melka, who had been involved with BRAND since its inception in 2009. It was Melka who originally selected just twelve of the property’s 110 acres for planting, plus picked the perfect clones and rootstocks for each one. He now works alongside boots-on-the-ground winemaker and Dana Estate alum Matt Johnson, who scours local vineyards for Italian varieties, gives each one a custom cellar treatment, and blends every wine barrel by barrel to achieve a perfect balance and tension in the glass.

To cultivate their vineyards, the team treats the estate to a minimal-intervention regimen of organic and sustainable farming practices, including planting insectaries and using sheep to “mow” the cover crops—efforts that have yielded a Napa Green certification.

In running BRAND, Christine and Jim follow a pearl of wisdom from Steve Jobs: focusing means “saying ‘no’” to good ideas that aren’t ideal for your business so that you can zero in on the right ones. By focusing on the right ideas, they’ve developed an approach that channels Pritchard Hill’s distinctive balance of wildness and sophistication.

Additional Details:

  • Producer: Brand NV
  • Vendor: Brand NV
  • Varietals: Cabernet Sauvignon, Cabernet Franc, Petit Verdot, Greco di Tufo, Fiano, Arneis, Ribolla Gialla, Vermentino
  • Labor Practices: BRAND utlizies the unmatched expertise of Silverado Farming Company to bring the best from its vineyards. Its diverse team includes Kristi Devine, Angela Paxton, and Janet Pagano.
  • Sustainable Practices: Sustainability encompasses a broad range of actions large and small. We use solar energy and added a second array recently to increase the capacity. We recycle materials, including process waste water. The winery is Napa Green Certified. We believe that the BRAND ecosystem goes from the ground to the bottle.
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  • Country: USA
  • Region: California
  • Sub Region: Napa County
  • Producer: Brand NV

Organic Practices

Sustainably Farmed

Vegan Process


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